Aspritza

I led the Aspritza Canned Spritz design from the ground up, from the brand identity to the packaging, marketing, web design, and product photography. Every detail was designed to capture the feeling of an Italian summer across the entire brand.

Aspritza is a fresh take on cocktail hour. It brings together a bittersweet, sparkling flavor in one clean, elevated package. No mixing, no extra steps, just a drink that looks good and tastes even better. Easy, refined, and made for more cheers without the extra spend.

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Person holding an orange can of Aspritz Spritz with striped beach chair in the background.

An orange Asprita Spritz soda can partially submerged in the ocean, surrounded by foamy water, at the beach during sunset.

Three hands holding different items against a dark blue background. One hand holds an orange can labeled 'Aspritza', another hand holds a glass of red beverage with a lemon slice, and a third hand holds a slice of grapefruit.

Group of young adults walking on the beach during sunset, holding orange drinks, and smiling.

Two cans of Aspritz spritz with orange drinks and ice, two glasses of spritz with ice and orange slices, a basket of mixed nuts on a table, a woman with red nail polish holding a glass of spritz, playing cards scattered on the table.

Three cans of Aspritz Spritz soda, with one can tilted to the left, on a white background. The cans are orange with blue and white striped bands at the bottom.

A table with a gold bowl containing grapefruit slices, cans of Aspitz sparkling beverage, playing cards, a glass, and orange napkins.

An orange can of Aspriza Spritz surrounded by sliced oranges on a white surface.

Two cans of Aspriza Spritz on a white surface at the beach with sand, a fence, and beach houses in the background during sunset.

Four friends standing at an outdoor bar in a backyard, smiling and drinking orange cans of a beverage, with a wooden shed and trees in the background.

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