Crushable Fine Wine

Perhaps Crushablé if you’re feeling fancy.

Wine people have a tendency to take wine drinking a bit too seriously. The rules of where and when to drink it, the sniff and swirl, the vocabulary — it’s just a bit too much for us. We are for 2-Buck Chuck lovers, drinking a little too much on a Sunday, and accidentally finishing 2 bottles and 6 games of Yahtzee in one night. Crushable is for beer drinkers who love wine. And not just drinking it, crushing it.

crushablebrandidentity.png
crushable mockup.png
totebags.png
TOTE2.png