Cubii

From 2020-2023 I was employed as the in-house Senior Creative Designer for Cubii, a fitness company whose mission is to make wellness accessible for people of all ages, body types, and abilities. I execute design collateral across all platforms and played a large role in launching a full overhaul in our brand identity including logo & color palette, packaging, web, and more.

Upgraded website design

Tri-fold brochure for Cubii, showing images of a woman sitting on a seated elliptical, a woman using the elliptical, and Dr. Kristan Fish, PT, with text describing the product's features, benefits, and customer testimonials.

Shared Mail Trifold Design

A postcard and a flyer advertising Cubii, an under-desk exercise equipment. The postcard shows a woman and a girl sitting on a sofa, with the woman using the Cubii while reading a book. The flyer displays a person wearing white sneakers using the Cubii, along with promotional text about free shipping, risk-free trial, and a website link.

Direct Mail Design

Box of Cubii DASH+ compact seated elliptical with a person’s feet on it, shown on a plain white background.
Box of Cubii DASH+ compact seated elliptical with a person using it, showing treadmill-like features with sneakers on the pedal.

Product Packaging Design

Product Packaging Design

Person in tan pants and brown leather shoes using a black and blue Cubii under-desk elliptical machine in a living room with a beige carpet, brown leather ottoman, and fireplace.
Person standing on a foot massager with a digital display and control panel, wearing gray sneakers and black pants.

Product Lifestyle Photography

Product Lifestyle Photography

Emails & Social Posts

A woman in an orange apron smiling while preparing food in a kitchen with sliced vegetables, bread, and other ingredients on the counter, with the text 'Start well, stay well' overlaid.
A woman wearing an orange apron preparing sandwiches in a kitchen. A person's foot in sneakers is on an exercise machine with a digital display, next to the phrase "Start well, stay well".
A smiling woman with glasses and dreadlocks in a green cloth headscarf, standing outdoors with flowers and greenery, wearing a checkered shirt. Overlaid text says 'Start well, Stay well.'

A moment to mourn the death of the old branding

A person stepping onto a compact, treadmill-style machine for walking or running, with a digital display, in a home setting.
A pamphlet for a fitness step machine, with instructions and product details on the left page, and an image of a person using the step machine on the right page, along with a message to register for an extended warranty.
Box labeled Cubii, an under desk elliptical for exercise, displaying features and website.
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