Pablo is a bold, personality-packed Mexican restaurant brand created for a new spot in Somers Point, NJ. The identity blends vintage-inspired typography, hand-drawn graphics, and sun-washed color to capture a feeling that’s playful, gritty, and effortlessly cool. Applied across logos, menus, signage, and in-store details, the system was designed to feel lively, welcoming, and full of character without leaning overly themed or traditional.